20471120 PW#7

Recently I discovered a designer brand that  has a very unique name called “20471120”. It was founded by in by Lica and Masahiro Nakagawa in 1992. Masahiro had an interview and in this interview he told about why he called his brand by this weird and kind of crazy name, he had a dream where he was in the future, in 2047 20th November, “I thought that there will be a world where diversity and individualism are advancing as fast as computers and mobile progress”, brand’s name literally represents future of diversity and individualism.
Brand’s main point was to recreate an old clothes and give it a new life, they could combine it different types of other clothes and that was their uniqueness. Their collections were inspired by popular brands like Jean Paul Gaultier, Versace, Vivienne Westwood and Chanel. Also brand has interesting character called Hyoma, it is a small human wearing a futuristic clothes, eventually it became like a logotype, Masahiro told that Hyoma was born from the graffiti that he was writing as a student around 1986-1987.
Sadly but 20471120 was a very peculiar brand with interesting storywas closed in 2003 by Masahiro, but he still was working with fashion very actively and in 2007 he and Lica created their last label called “ZECHIA” which exists even today.